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Thursday, January 11 2018 12:02

Mountain Dew Adds MTN DEW ICE to the Lineup...

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Those who know me well know that my favorite beverage is Diet Mountain Dew. In fact, I distinctly remember the first time I was asked to provide a "rider" for a creative job I was doing back in 2006, and they said it was the simplest thing they'd ever seen. I asked for a flight, a hotel room, and a case of Diet Mountain Dew. While it's Diet that I prefer, I also make a point of trying every new flavor and variety that Dew rolls out, and this week comes news that Mountain Dew is introducing MTN DEW ICE, what they're calling "a crisp, clear, carbonated soft drink made with a splash of real juice that will keep Dew Nation charged and refreshed." 

MTN DEW ICE

"We're thrilled to introduce a new product to the Mountain Dew portfolio and give Dew Nation a clear, refreshing, lemon-lime DEW. We know we can deliver an incredible beverage that hits on the crisp and refreshing cues people want," said Roberto Rios, Senior Vice President, Marketing, Carbonated Soft Drinks – PepsiCo North America Beverages. "True to our brand, MTN DEW ICE represents the bold lifestyle of Dew Nation, and we'll be there to help them refresh, recharge and fuel their pursuits."

To launch MTN DEW ICE in a bold way, Mountain Dew will host a one-of-a-kind event in Brooklyn on Jan. 18. The immersive activation will feature an interactive ice installation with a bucket-list worthy payoff: a surprise iHeartRadio performance by one of the biggest names in hip-hop. Dew Nation can score tickets to the performance via the iHeartRadio website or participate in the action by tuning into the livestream at www.iHeart.com.  

MTN DEW ICE drops in retail stores nationwide on Monday, Jan. 15 in 20 oz. bottles, 2 liter bottles, 12-packs of 12 oz. cans and a variety of other single and multipack sizes, with 100 calories per 12 ounces. MTN DEW ICE charges your senses as a lemon-lime flavored carbonated soda with caffeine. 

For more: http://www.mountaindew.com 

James Zahn

James Zahn is not a journalist, nor a blogger, though he may be credited as such by others, or even accept the title... depending on the circumstance.  Instead, he considers himself largely to be an "entertainment and lifestyle writer," bringing 25+ years of experience in the entertainment and publishing industries into the family realm as THE ROCK FATHER™.

As a media personality, commentator, adventurer and raconteur, James now finds himself raising a pair young girls - The Rock Daughters™ - along with his wife from their Illinois home.

He is a member of The Toy Insider Parent Advisory Board, has contributed to The Toy Book and regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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