The whole grain corn and brown rice cereal featured miniature TMNT heads presented in four colors easily identified as the face mask color of each of the turtles.
In a blog post over at General Mills, Nicholas Law, associate marketing manager, Cereal, states, "Our team created a unique cereal shape and flavor that we think fans will love when they get a chance to try it.”
Personally, I find the taste to be what you'd expect from a fruity cereal . After all, General Mills also makes TRIX. Here at Rock Father HQ, we play with our food on occasion, as evidenced by Casey Jones facing-off against The Shredder and a Foot Soldier from Playmates Toys' TMNT 2 collection.