Friday, September 25 2015 14:31

The Canine Crew of Rock Father HQ: 30 Days of Purina Pro Plan Bright Mind

Written by
  • While all content is editorially chosen, articles may contain affiliate links which may generate revenue for the site when a purchase is made.

THE ROCK FATHER has been compensated for this #BrightMind adventure by #CollectiveBias and its advertiser. All opinions and experiences are that of James Zahn, his family and his dogs.


A couple of weeks back, I gave you a look at our first days of making the switch to Purina Pro Plan Bright Mind Dog Food for our "Senior" (still feels weird to say that) dogs. While we've switched both of our dogs to Bright Mind (available at PetSmart) I've been focusing on Harry, and if the food could live up to its promise of visible changes in his behavior "within 30 days." Since the glucose metabolism in a dog's brain is said to begin changing around age seven, and that the change can have effects on memory, learning, awareness and decision making  - I was skeptical about the inclusion of "enhanced botanical oils" being "shown to promote alertness and mental sharpness" in older dogs. After all, Harry is 13-ish.


So have we seen any changes?

Both my wife and I will be confirm that yes, indeed there have been some behavioral changes, particularly in owner-dog interaction, which is another bullet-point that the experts at Purina Pro Plan had been touting. He's calmer (even as a "Senior" he's always been high-strung and hyperactive), and just seems more laid back. It had been a long, long time since Harry would just sit with us calmly as a part of the family, and I'm seriously shocked to see him doing so - it's as if he's started paying more attention to his surroundings.


Yet, he's still "Crazy Harry," and that's evident in a new video we let him shoot with our GoPro - a look at what a typical morning is for our beefy "little" dog... a dog with a penchant for chowing toys that aren't his...

If you're at all skeptical about a dog food creating visible changes in your dog within 30 days, give Purina Pro Plan Bright Mind a look. I questioned it, too - but now I'm a firm believer.

Purina Pro Plan Bright Mind

Curious about trying Purina Pro Plan Bright Mind for your dog or cat? If you visit PetSmart between now and 10/4/2015 and spend $10 on any Purina Pro Plan Dry Dog or Cat Food*, you can save $10 on your next Purina Pro Plan Dry Food purchase, 14-lb. or more, on or before 11/1/2015. That's a deal right there!

*Subject to availability. Transaction total is after discounts and before taxes.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

Learn more here

Connect with James on Facebook or Twitter.