Friday, August 29 2014 09:56

Contigo West Loop: How Do You Improve on Perfection? #BestGotBetter

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For over a year, I've been singing the praises of Contigo and their crazy-good line of travel mugs and water bottles. As an on-the-go Dad with two little girls, there's a pretty good chance that we're rockin' some Contigo products whenever we're out and about. I'm a big coffee guy (I tend to mention that), and one of my personal favorites has been the AUTOSEAL West Loop (yes, named after a geographic region of Chicago) Stainless Travel Mug. It's always been the best spill-proof mug out there, but how can you improve on perfection? Well, the best got better, and Contigo just proved that. The secret is in the lid.

Contigo sent me an assortment of new mugs to refresh my collection, along with some replacement lids for my old ones. Now, I was going to show you a comparison between the new lid and the old one, but the old one got tossed as soon as the new one arrived. While the AUTOSEAL technology allowed the lid to seal in-between sips for that spill-proof action, the one thing that could cause a hiccup in that was a user mistake - you squeeze the trigger by accident and get a little splash. Unlikely, but possible. The solution? Now the lids have a lock to prevent sloppy fingers.

The other issue that some had with the mugs was cleaning. While I'd already purchased a set of Contigo's proprietary cleaning brushes, user feedback was that cleaning the mechanism should be easier, and now it is - they made it "Easy Clean." The mug itself still keeps hot stuff hot for up to five hours and cold drinks cold for up to 12 hours (I've left these in the hot car and still had ice in them after several hours!)...

Rock Father Approved!Contigo was already the #1 best-selling line of travel mugs in the United States, but being on top has not stopped innovation.

Want to try the AUTOSEAL West Loop for yourself? Friends of THE ROCK FATHER can Save 20% with code WESTLOOP20 (expires 10/31/2014) via the Contigo website.
James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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