Oh, the late-1990s were such a strange place, indeed. In 1997, the same year I met the girl who would eventually become my wife and the mother of my children, the Coca-Cola Company unleashed their citrus-tinged SURGE as a competitor to reigning "extreme" beverage, PepsiCo's Mountain Dew. The commercials were the epitome of late 90s culture - embracing a mix of the "Nu-Metal" look and extreme sports lifestyle (including cross-promo with WCW Nitro) while bearing a soundtrack featuring artists like Fatboy Slim. I drank more than a few cans and bottles of SURGE in that time, but by 2003, SURGE was done. Now, thanks to a grassroots effort known as the SURGE Movement, the beverage is back - available in a first-of-its-kind deal, exclusively through Amazon.