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Monday, September 19 2016 10:58

Fall Back into Family with a Weekend BreakFEAST

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THE ROCK FATHER is a proud Hungry Jack  Brand Ambassador

I can fully declare that fall is my favorite season of them all. Sure, I do like every season for different reasons at different times, but there’s just something about the switch from summer to fall that makes everything just feel right. I’ve often felt that perhaps my autumn obsession (and that of all-things pumpkin) might be due, in part, to the fact that I’m an October baby - born just days before Halloween. While there’s many things to love about fall, family is a big part of all of it - from visits to the pumpkin patches and apple orchards, to gathering around the table for a great meal. I’ve always been a big breakfast guy, but when the whole family (or the extended family) is home, there’s nothing better on a weekend than to start the day off right… a time to take things beyond “breakfast” and make it a BreakFEAST with Hungry Jack!

Each year around this same time, some old friends emerge from their crypt, ready to haunt the breakfast table once more...

The General Mills Monster Cereals have been a staple of Halloween season breakfast for over four decades, and I've been a fan for nearly as long. Funny enough, I have yet to see them "in the wild" this season, but I know that Franken Berry, Boo Berry and Count Chocula are out there, and when I do finally come across a glorious display of their demonic deliciousness, I will likely drop to my knees in respect (as I always do) as their boxes reflect an imaginary glow akin to the mysterious briefcase in PULP FICTION. Despite my lack of finding fresh stock at retail thus far, the folks at General Mills had a special package dropped off here at Rock Father HQ - a "Monsters Across America" mystery box, you could say. Being that 2016 is an election year, the trio of monsters (sadly their lesser-known counterparts, Yummy Mummy and Frute Brute are AWOL again) are running for office - and they truly want your vote, but their position is that of America's Favorite Cereal Monster.  Earlier today, Finley and I jumped on Facebook Live to do an unboxing of the package, and now an edited version can be viewed below...

This Back-to-School feature is brought to you in partnership with Costco and General Mills #CostcoBoxTops 

Like so many, I'd seen those Box Tops for Education tabs on product packaging for years, never realizing what a big deal they were until my wife and I actually had kids in school ourselves. For the past 20 years, General Mills has been supporting education and America's schools through a very simple program: Clip the box tops from specially-marked products, submit them to your child's school (or a school you support), and each will be counted as 10¢, with participating schools able to earn up to $20,000 cash per year (no maximum annual earning limits for schools earning eBoxTops or Bonus Box Tops) to use on important supplies. This year, Costco is making it even easier to rack-up the Box Tops fast, by creating specially-marked packages that come with 8 additional Box Tops plus a code that can be redeemed at CostcoBoxTops.com for a shot at winning the Golden Box Tops Challenge and scoring one of 3,000 Box Tops Prize Packs - each containing 100 eBoxTops... that's $10 for your school, and all the earnings come from products you were already going to buy anyway. It's a win-win for all, and it's easy!

Last month, we had a chance to sample an early batch of Thomas' Salted Caramel English Muffins and Bagels - the latest limited-edition flavor offering from the folks at Thomas'. I took them up to a lake house we were staying at in Wisconsin, serving them up as part of breakfast for our entire crew, and as expected - they were delicious. Salted Caramel is one of the latest flavor trends to really take off after building steam over the past few years, and while a few people have indicated to me that they expect it to challenge Pumpkin in the years ahead, I say that's foolish. As a pumpkin enthusiast, I can tell you that nothing will ever overcome the mighty gourd as The King of Fall! Compliment it, sure... and with chunks of Salted Caramel baked right in, these new offerings from Thomas' are really good - available through early October. Then it's Pumpkin Spice time!

It's #GhostbustersWeek...

Hi-C Ecto Cooler (1987-2001, 2016-?) is an absolutely legendary beverage. Back in the late 1990s, when I met the girl who would eventually become my wife, I would drink Ecto Cooler seemingly by the gallon, right alongside another creation of The Coca-Cola Company - SURGE. Following the triumphant, fan-led return of the latter beverage back in 2014, Ecto Cooler officially started hitting the streets again this past May, the idea being that the drink, spawned from the success of THE REAL GHOSTBUSTERS cartoon series (Slimer once adorned the packages) and which maintained a preseence on store shelves nearly a decade past its run, would once again reign supreme as audiences prepared for the release of Paul Feig's GHOSTBUSTERS: ANSWER THE CALL on July 15th. Indeed, Ecto Cooler is back! But can you find it?

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