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THE ROCK FATHER: THE POP CULTURE MAGAZINE FOR FAMILIES THAT ROCK.

Adding to a Healthy Lifestyle that Rocks with Silk Almondmilk Protein + Fiber #SilkAlmondBlends

On January 1 of this year, I launched the 2014 Fitness Challenge here on THE ROCK FATHER. After years of leading a lifestyle that wasn't exactly great for my body, I started a gradual change three years ago when I quit smoking, and this year the time finally came to really start leading a healthy lifestyle. I've changed my diet, count calories, and now hit the gym 4-5 nights per week. One important change has been making sure not to skip breakfast (which I have a habit of forgetting to eat), and in doing so, I've rekindled my love of cereal - something that started last Fall when I first mentioned trying Silk Almondmilk after not drinking any kind of milk since 1989. Recently, the folks at Silk got in touch about their new Silk Almondmilk Blends - and one of them fit right into my routine: Protein + Fiber. Can Almondmilk rock? I say "YES!"

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Rock Father Tour: When in Philly... Geno's or Pat's for Cheesesteak? #VisitPhilly

G.J JOE or COBRA? Autobots or Decepticons? Coke or Pepsi? Angels or Demons? Empire or Rebellion? Throughout the course of time and mankind, there have many been epic battles that have raged on and become the subject of infinite debate. Is there a "right" or "wrong" answer? Probably not, but whichever you prefer will ultimately become your "right," and besides - everyone knows that COBRA rules. Last week, however, I dropped myself smack-dab in the middle of two longtime rivals, PAT'S KING OF STEAKS and GENO'S STEAKS - both located directly across from one another in South Philadelphia. You see, I dig a good "Philly Cheesesteak" - but I'm from Chicago, and up until now, I'd never had the chance to take the cheesesteak challenge for a legit Philly Cheesesteak. While this doesn't really fall inline with my fitness challenge, I made an exception (and hit the hotel gym later) to choose my side.

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#ForGrownups: AMERICAN BORN MOONSHINE is Running in Six States (Please Rock Responsibly)

Independence Day... The 4th of July... Americans dig their celebrations, and along with it, the grownups in the crowd do enjoy a tasty beverage on occasion, myself included... from time to time. I've featured a few brews here on THE ROCK FATHER in the past, and while I've covered beer and wine, I don't think I've ever covered whiskey in the past, but that changes today with some news that landed here at Rock Father HQ about AMERICAN BORN MOONSHINE. See, as a kid - my knowledge of runnin' moonshine came courtesy of the Duke boys - yep, THE DUKES OF HAZZARD - who were known to toss some of Uncle Jesse's signature recipe in the trunk of their bright orange Dodge Charger, and proceed to run from the law a bit. So why AMERICAN BORN MOONSHINE now? Because the makers officially enter California today... the 4th of July... and they've got a massive event schedule spread across the State.

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Giveaway: Willard Scott & THE ROCK FATHER want YOU to Win Smucker's Fruit-Fulls!

Last Fall, I had the opportunity to visit one of my favorite companies, when I took a trip to Orrville, Ohio and spent a few days at Smucker's HQ. The folks at The J.M. Smucker Company have been producing some great things over the years, and for me, the down-home goodness just rings pure Americana when I think of it. Last week, Smucker's unveiled their new Smucker's Fruit-Fulls by turning the Flatiron District of New York City into a full-blown apple orchard, and to kick things off in-style, they brought along a familiar face when it comes to their brand - Willard Scott, the iconic weatherman and birthday well-wisher from NBC's TODAY Show. Did you know that Willard is down with THE ROCK FATHER? Take a peek at the Instagram video below...

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Long Days, Summer Treats and... Chocolate Zombies? #KandyBar #WeaveMade #ad

This shop is part of a social shopper marketing insight campaign with Weave Made Media® and Klondike, but all my opinions are that of THE ROCK FATHER. #weavemade #KandyBar #ad http://my-disclosur.es/RgFrEH

We're four days into summer, and what I can tell you without hesitation is that our schedule here is hectic. Our days start at 7am, and Addie is in the midst of a two-week, half-day "Broadway Beginners" Theatre Camp five days a week, during which Little Finley and I have some one-on-one time until we have to go get big sister. Then, we spend most of the day playing hard - but three nights a week, we have Pee Wee Baseball. Guess who's coaching the team? Yep, this guy. Factor in all the on-the-fly adventures we get into, and by the mid-evening, everyone is beat. The girls are.... I am... and my wife sure is by the time she gets home. To cap off a good day, there's sort of a rule that if the girls are really good all day, they can have dessert - a "Sometimes Treat," as we tend to call it (something I've touched on here before) - but not every night, hence "sometimes." The kids love ice cream... and they love candy... so when I came across the new Klondike Kandy Bars at the local Jewel store, I snagged some as a surprise for the right moment.

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