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THE ROCK FATHER Magazine

Pumpkin Spice Cheerios are Coming this Fall...

It's not even summer yet, and I'm already thinking of the most glorious season of the year... Fall. As an unabashed fan of all things Pumpkin and Pumpkin Spice (when done well), I have high hopes for one of 2016's newest offerings, Pumpkin Spice Cheerios. Revealed via Bloomberg, it's a wonder that General Mills has waited this long to bring some pumpkin-y goodness to their famous oats since they already offer a ton of Pumpkin flavors throughout their other brands. While there's no release date announced just yet, I'd bet we'll start seeing Pumpkin Spice Cheerios on shelves (and pallet stacks, endcaps and other gloriously massive displays) right around the same time that the General Mills Monsters crawl out of their crypt... usually August/September.

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Smucker's Unleashes the Power of PB&J for Team USA

From school lunches to family picnics to team practices, America’s iconic sandwich – the peanut butter and jelly - has played an important role in the lives of many Team USA athletes. It’s why Smucker’s®, a proud sponsor of Team USA, is turning America’s passion for a PB&J into a way to support our Team USA athletes. Beginning today, for every tweet using #PBJ4TeamUSA, Smucker’s will donate $1 to the United States Olympic Committee (up to $200,000).

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Test Drive: Rockin' the Road - Across Florida in the 2016 Kia Optima SX Turbo

Brand unity is something that the folks at Kia Motors USA have really nailed over the past few years. Whether you're driving an entry-level model, or a fully-loaded luxury vehicle, the experience is distinctly Kia, and there's a comfort level in that feeling that's hard to surpass - no matter if you're in a car, crossover or minivan. When I last found myself behind the wheel of their best-selling nameplate, the Kia Optima, it was the 2014 Hybrid model. While we enjoyed that car, the 2016 Optima has been redesigned, and I recently had the opportunity to do a little roadtripping in Florida at the helm of the SX Turbo Edition - the perfect family ride for rockin' the road.

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The Rebirth of an American Classic: Columbia Bicycles and my Military-Inspired 'Liberator'

This post is part of a social shopper marketing insight campaign with Pollinate Media Group® and Columbia Bicycles, but all my opinions are that of THE ROCK FATHER. #pmedia #RideColumbia http://my-disclosur.es/OBsstV

There is a rebirth taking place... With roots dating back to the 1877 opening of Boston's Pope Manufacturing company under the leadership of Colonel Albert Pope, America's first bicycles bore the name "Columbia," and were manufactured using pioneering techniques that would later win fans and adopters such as a cyclist by the name of Henry Ford. In fact, Columbia Bicycles once had a sister company in Pope Automobiles, a short-lived venture that while innovative at the time, would somewhat ironically be eclipsed by the Ford Motor Company, among others. While automotive aspirations didn't quite pan-out, the Columbia Bikes would amass a rich history, rolling on for well-over a century before slightly fading from the public eye, just waiting for the right time to re-emerge... now.

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Review: The Step2 Hot Wheels Race Car Dresser... more than a dresser

Over the past couple of years, there's been some pretty cool collaboration taking place between two of my favorite companies - Step2 and Mattel. It started with furniture and ride-ons based on Thomas and Friends, and eventually the Hot Wheels brand got into the mix, spawning one of the coolest race car beds to ever be released... the Hot Wheels Toddler-to-Twin Race Car Bed. Last year, we had the honor of collaborating with Step2 and Mattel ourselves, teaming-up for the "Rock Daughter Edition" of that very bed - with only two being produced, one for our youngest daughter here at Rock Father HQ, and the other given away to a lucky winner during a Holiday Wish Guide promotion. While you can't buy the purple/yellow/pink bed that we have here at our home, Step2 has a pair of color variations available, and now there's an accompanying Hot Wheels Race Car Dresser. The cool thing with this is that it doesn't have to be a "dresser," but can be used as a sweet storage cabinet for Hot Wheels vehicles and tracks, and that's exactly what The Rock Daughters™ are using ours for!

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Giveaway: Celebrate 100 Years of BMW with the Hot Wheels BMW Series!

It was 100 years ago this year that Bayerische Motoren Werke (German for Bavarian Motor Works) began, first creating aircraft engines, later following that success with motorcycles and cars. In celebrating 100 years of BMW and the modern luxury cars that they make today, Mattel released the Hot Wheels BMW Series as a Walmart Exclusive this spring. Featuring eight classic designs, these cars have been speeding in-and-out of stores in a flash, so  I'm giving readers of THE ROCK FATHER Magazine a chance to win a full set of eight! Ready to rock?

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