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The Toy Book — The Leading Toy Industry Magazine

  • Tru Kids Brands Officially Bringing Toys “R” Us Stores Back to the U.S. This Holiday Season

    Jul 18, 2019

    Tru Kids Brands Officially Bringing Toys “R” Us Stores Back to the U.S. This Holiday Season After much speculation, Tru Kids Brands, owner of the Toys “R” Us brand, announced it will bring Toys “R” Us stores back to the U.S. this holiday season. Tru Kids and b8ta, a software-powered experiential retailer, have entered into a joint venture to launch a new store experience that will deliver “the hottest toy products and […]

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  • Play Visions, Moose Toys Team Up for Foam Alive in North America

    Jul 18, 2019

    Play Visions, Moose Toys Team Up for Foam Alive in North America Play Visions Inc. entered into a strategic partnership with Moose Toys to distribute its new compound, Foam Alive. Previewed as SloFlo at Toy Fair New York this past February, Foam Alive is a soft, squishy, and fluffy foam that “magically comes to life” when played with and touched. As SloFlo Motion Magic, the product also […]

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  • Ravensburger Launches Disney Villainous Expansion Game, Puzzles

    Jul 18, 2019

    Ravensburger Launches Disney Villainous Expansion Game, Puzzles Disney fans can continue to embrace their inner dark side with the newest expansion for Villainous, the award-winning board game series from Ravensburger. The expansion is called Disney Villainous: Evil Comes Prepared and will be available exclusively at Target starting on Aug. 1. Designed for kids ages 10 and up, the game features three new villain figures: […]

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  • Wow! Stuff Introduces K-Blings Licensed Cable Accessories

    Jul 17, 2019

    Wow! Stuff Introduces K-Blings Licensed Cable Accessories Wow! Stuff is launching a new accessory line to help consumers protect their everyday charging cables, while having some fun at the same time. K-Blings help users customize and personalize their cables, while offering protection from bending and breaking. The collection features pop culture licenses, including Harry Potter, Rick and Morty, and the Official Emoji […]

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  • SDCC: Toy Industry Experts Offer Insight on How Action Figures and Collectibles Are Made

    Jul 16, 2019

    SDCC: Toy Industry Experts Offer Insight on How Action Figures and Collectibles Are Made At Comic-Con International: San Diego (SDCC), toy industry experts will gather for Action Figure Insider‘s annual weekend panel. Toy Book / Pop Insider Senior Editor James Zahn will talk all things action figures and collectibles alongside other members of the industry in Behind the Plastic: Licensees, Licensors, and Buyers: How Your Favorite Action Figures and Collectibles Are […]

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Music, Lifestyle & More

  • Are These 'Healthy' Trends Actually Hurting Your Teeth?

    Are These 'Healthy' Trends Actually Hurting Your Teeth?

    The number of fast food restaurants throughout the U.S. has doubled since the 1970s, but more and more Americans are thinking a lot harder about the foods they consume. If the increased emphasis on vegan diets, gluten-free meals, antioxidant-rich foods, and other specialty plans is anything to go by, most of us are looking for ways to improve our health and overall well-being. That said, some of these trends are more rooted in marketing schemes than scientific evidence. And even Read More
  • Six Flags, Coca-Cola Set a Record for the Biggest July 4th Toast as Maxx Force Opens at Great America

    Six Flags, Coca-Cola Set a Record for the Biggest July 4th Toast as Maxx Force Opens at Great America

    Six Flags Entertainment Corporation kicked off Independence Day in style this year, partnering with the Coca-Cola to set a new record for the Biggest July 4th Toast in the U.S.  A total of 22,555 guests and team members across 11 Six Flags theme parks — including Six Flags Great America here in Illinois — raised a Coca-Cola beverage to toast America and usher in the annual Coca-Cola July 4th Fest. This year's event features exclusive ride times through July 6, with new Read More
  • Revolutionary Relaxation: 3 Ways To Calm Your Mind And Manage Your Anxiety

    Revolutionary Relaxation: 3 Ways To Calm Your Mind And Manage Your Anxiety

    Approximately 40 million Americans, or 18.1% of the entire population, suffer from anxiety disorders. That's a startling statistic, although one that is understandable; nearly 80% of Americans suffer from debt, putting a lot of additional strain on day-to-day life. Everyone has their own techniques and strategies to deal with the stresses and anxieties of their lives, but there are a few things that have been found to be universally calming. It's certainly true that many people need more than just Read More
  • The Chicago Dogs Bring a Great Baseball Experience to the Suburbs

    The Chicago Dogs Bring a Great Baseball Experience to the Suburbs

    The village of Rosemont is a pretty busy place of late, and during the summer months, things are heating up on the west side of I-294. Anchoring the expansion of the entertainment district to the other side of the Tri-State Tollway is Impact Field, which opened in 2018 for the inaugural season of Chicagoland's newest professional baseball team — The Chicago Dogs. Until recently, we'd only driven by the park — happening to catch the post-game fireworks on a few occasions as Read More
  • Men Are Now Using Hair Loss Medicine to Help Them Unlock the Ultimate Beard

    Men Are Now Using Hair Loss Medicine to Help Them Unlock the Ultimate Beard

    Facial hair has been "in" for the last few years, with both men and women favoring the distinguished-yet-slightly-unkempt hipster vibe. But some people have been totally left out of the trend due to their inability to grow luscious locks on their chinny-chin-chins. That is, until now. According to reports, thousands of British men are finally able to achieve the beastly beards of their dreams after using a popular balding medicine on their faces, rather than on the tops of their Read More
  • What You Need To Know Before Starting Your Renovations

    What You Need To Know Before Starting Your Renovations

    Many people have a long list of projects in mind when they first buy their home, but these can get put off sometimes for a longer time than they originally plan. When you start looking at that long to-do list of home projects you've been waiting on, you might not necessarily know where to start. Larger renovations can take time, money, and a lot of serious effort, but before you get started, there are a few things you should know Read More
  • Clutch Launch Weathermaker Vault Series with

    Clutch Launch Weathermaker Vault Series with "Evil" New Single

    Clutch covered Howlin' Wolf's "Evil" as the first single in a series of new studio recordings that will comprise the newly launched Weathermaker Vault Series. The new series marks the first new music from the band since the release of the recent Book Of Bad Decisions. “Evil” was mixed by 6X Grammy Award winner and Clutch collaborator, Vance Powell (Wolfmother, The Raconteurs, Arctic Monkeys).   "We’ve had a good amount of downtime since our last tour.  And since the devil finds work for idle hands, we kept Read More
  • 5 Cool Tips To Stay Comfy This Summer

    5 Cool Tips To Stay Comfy This Summer

    Summer is finally here, and with the change of seasons comes changing temperatures. Depending on where you live, summer can get incredibly uncomfortable and hot, especially during the night when you're trying to sleep. Instead of sweating through the season, use these tips to stay cool in your home all summer long. Invest In Insulation Insulation isn't just useful during the winter to keep you warm. Having insulation with a higher R-value can help you stay cooler in the summer Read More
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