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The Toy Book — The Leading Toy Industry Magazine
The Rock Father Magazine

  • Distroller World Introduces Generation X-Clusive Nerlie Bobbol Goms

    Apr 16, 2021

    Distroller World Introduces Generation X-Clusive Nerlie Bobbol Goms A new batch of Nerlies just landed. Distroller World introduces its latest trio of Generation X-Clusive Nerlie Bobbol Goms, a collection of space babies that are part of the company’s larger Neonate Babies line. Bobbiesue, Bonetta, and Bobbie each arrived housed in a Bobbol-cubator inspired by a traditional bubble gum machine. Each doll comes equipped […]

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  • Breyer Introduces 2021 Freedom Series Horse of the Year: Hope

    Apr 15, 2021

    Breyer Introduces 2021 Freedom Series Horse of the Year: Hope The leading maker of equestrian-inspired toys, gifts, and collectibles just dropped the curtain on a limited-edition horse that will help to do some good. Breyer introduces Hope, the 2021 Freedom Series Horse of the Year. For the release of this 1:12-scale collectible, Breyer partnered with Covenant House, a leading organization that provides food, shelter, immediate […]

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  • U.S. Retail Sales Spike as Vaccine Rollout Expands, Consumer Confidence Returns

    Apr 15, 2021

    U.S. Retail Sales Spike as Vaccine Rollout Expands, Consumer Confidence Returns March was a huge month at the cash register according to both the National Retail Federation (NRF) and the U.S. Census Bureau. The double-whammy of an increased vaccine rollout and a new round of economic stimulus checks have translated into big year-over-year retail sales gains as comps start to run up against last year’s COVID-19 […]

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  • Mattel Unveils ‘Drive Toward a Better Future’ Matchbox Sustainability Plan

    Apr 15, 2021

    Mattel Unveils ‘Drive Toward a Better Future’ Matchbox Sustainability Plan Mattel is reinventing its Matchbox brand with eyes toward a sustainable future. Ahead of Earth Day, the company unveiled its “Drive Toward a Better Future” product roadmap to make all Matchbox die-cast cars, playsets, and packaging with 100% recycled, recyclable or bio-based plastic by 2030. The move comes as part of Mattel’s long-running goal to […]

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  • Wind Sun Sky Welcomes Two New Additions to its Executive Team

    Apr 14, 2021

    Wind Sun Sky Welcomes Two New Additions to its Executive Team Following her most recent appearance on the “Power Kid Podcast” this week, Wind Sun Sky Entertainment (WSS) CEO/Executive Producer Catherine Winder has revealed a new round of executive appointments at the company. WSS recently collaborated with PlayMonster on the launch of Snap Ships and is responsible for the new animated variety show My Singing Monsters: […]

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  • Moose Toys Named Master Toy Licensee for ‘Fall Guys: Ultimate Knockout’

    Apr 14, 2021

    Moose Toys Named Master Toy Licensee for ‘Fall Guys: Ultimate Knockout’ The company behind Heroes of Goo Jit Zu, Squeakee, and Kindi Kids is getting into a whole new game. Moose Toys inked a deal with Mediatonic and Devolver Digital to serve as the master toy licensee for the hit video game, Fall Guys: Ultimate Knockout. The line includes figures, collectibles, premium plush, and more. “We […]

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  • Hasbro, Roblox Team Up for NERF, Monopoly x Roblox Crossover

    Apr 13, 2021

    Hasbro, Roblox Team Up for NERF, Monopoly x Roblox Crossover New Roblox-inspired toys are on the horizon.

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  • Sutikki Makes a Play for Content, Consumer Products Growth with Executive Hires

    Apr 13, 2021

    Sutikki Makes a Play for Content, Consumer Products Growth with Executive Hires UK-based Sutikki added a trio of new executives to its ranks as it seeks to grow its content slate and expand into consumer products and toys. New hires include Jo Redfern as global brand director; Danielle Davies as global content strategy and partnerships director; and Anthea Morrissey as global creative and product development director. “I […]

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  • GameStop Reportedly on the Hunt for a New CEO

    Apr 13, 2021

    GameStop Reportedly on the Hunt for a New CEO The George Sherman era of GameStop looks to be wrapping up. According to Reuters, the Texas-based retailer of video games and collectibles has hired a headhunter to assist in its search for a new leader that is well-versed in the gaming industry, digital retail, and technology. As noted by the Toy Book just two weeks […]

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  • Wind Sun Sky’s Catherine Winder Talks Toys and Entertainment on the ‘Power Kid Podcast’

    Apr 13, 2021

    Wind Sun Sky’s Catherine Winder Talks Toys and Entertainment on the ‘Power Kid Podcast’ In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes back Wind Sun Sky Entertainment CEO/executive producer Catherine Winder (The Angry Birds Movie, Super Dinosaur). Winder is a former Lucasfilm exec who worked with George Lucas to assemble the team behind Star Wars: The Clone Wars and now also […]

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  • How to Create a Budget-Friendly Backyard Oasis

    How to Create a Budget-Friendly Backyard Oasis

    Simply put, being outside makes you happier and healthier. The good news is that you can reap all the benefits of the great outdoors and do it with relatively little fuss. You can enjoy all the advantages of spending time in nature without ever leaving home by creating the perfect backyard oasis.

    For an outdoor space that is both idyllic and budget-friendly, consider the following tips.

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  • Home Improvement Projects You Can Do In Just 1 Weekend

    Home Improvement Projects You Can Do In Just 1 Weekend

    Home improvements often give people thoughts of full house renovations, workers everywhere, and complete chaos that lasts for months. The top three completed home projects are bathroom remodels, interior painting, and installing new flooring – all of which seem like massive projects to take on. But in reality, a lot of home improvements can be performed in a few hours or just a couple of days with the right tools, a bit of training, and some confidence.

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  • Try These Spring Home Improvement Projects For a Fresh New Look

    Try These Spring Home Improvement Projects For a Fresh New Look

    Spring is the perfect time for cleaning, but sometimes, your home might need a bit more than some scrubbing and de-cluttering. If you feel like your home needs a more significant refresh, a home improvement project might be in order. But where exactly should you start? Here are just a few springtime projects that can give your property a fresh new look.

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  • What Are the Dangers of a Broken Furnace?

    What Are the Dangers of a Broken Furnace?

    One of the most important parts and appliances of any home continues to be the furnace, which is the primary heating source for households all over the country. While a normal furnace is designed to last between 15 and 20 years , it will eventually break down and could be far less effective. If your furnace is broken, it is important to have it repaired as soon as you can, as a broken furnace comes with a variety of different dangers.

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  • 7 Home Improvement Ideas For the Spring

    7 Home Improvement Ideas For the Spring

    Spring is a wonderful time of year. When the weather starts getting warmer, you may start to get an itch to work on a few home improvement projects. If you aren't sure where to start, here are a few ideas for home improvements to make this spring.

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  • Tips for Preparing and Preventing Storm Damage to Your Home

    Tips for Preparing and Preventing Storm Damage to Your Home

    Depending on where you live, storms are going to inevitably come. It's important to be as prepared as possible for an upcoming storm season to minimize the potential damage to your home. However, not all damage is preventable, so you should also be prepared to get some repairs done on your home. Below are some tips to help you prevent storm damage as well as what to do if unpreventable damage occurs.

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  • Tips For Searching For a Used Car Online

    Tips For Searching For a Used Car Online

     If you're part of the 48% of consumers who start their research with a search engine, you can find just about anything at your fingertips. In recent years, this means you can even buy a car completely online. Even if you're just starting your search online and plan to later go into a dealership to buy the car, these tips will help. Here are a few ways to research online for your next new-to-you car.

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  • What Is Dry January and Should You Try It For Yourself?

    What Is Dry January and Should You Try It For Yourself?

    The year 2020 was incredibly difficult for a lot of people. COVID-19 protocols forced most people to spend more time at home -- more than they would usually spend without human contact, to be sure. While some people are able to at least have the company of their families, this can still lead to stressful situations, as we all need a break from each other every once in a while. Additionally, many people found themselves dealing with the effects of loneliness

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