Auto Show season is upon us, with the big ones about to start rolling out here in North America this month, with #NAIAS in Detroit, followed by the Chicago International Auto Show in February. Up North, the Canadian International AutoShow rolls into the downtown Metro Toronto Convention Centre from Feb. 16-25, and this year Mattel is bringing Hot Wheels into the action! The number one selling toy in the world races into Canada with an explosion of activities to commemorate its 50th anniversary. This includes appearances by some of the iconic full-sized rides from the Hot Wheels garage, including the famed Star Wars Darth Vader character car and the Special Edition 1967 Chevrolet Camaro SS!
It's been a few years since we've seen a real-world Hot Wheels Chevy Camaro available at dealers, but now it's happening again - and better than ever before. Chevrolet and Hot Wheels have announced the 2018 Camaro Hot Wheels 50th Anniversary Edition, "celebrating 50 years of partnership, performance innovation and design." Announced ahead of SEMA 2017 in Las Vegas, the special package will be available for sale in the first quarter of 2018, while diecast versions of the vehicle will also be rolling out to retailers as well. Check out the specs below!
It's been nearly 50 years since Mattel launched Hot Wheels back in 1968, and for the past five decades kids have been imagining their toy cars rolling out on exciting adventures that tap into unique heroic personalities. Despite so many years of play for kids of all ages, it's only been within the last few years that a cultural shift has been taking place in the way that toys are marketed, and for the first time ever on a Hot Wheels box, the description reads "For boys and girls…” That new product is Hot Wheels MindRacers, the latest addition to the "New Play Movement" from Osmo, who have worked together with Mattel to create an experience in which physical play with diecast cars seamlessly blends with digital gameplay. Check out a video preview and full details below for the debut of Hot Wheels MindRacers!
As we speed toward the holiday season, Mattel's Hot Wheels division is on fire. With loads of new product offerings hitting stores, the team at Mattel has revved-up their new "Challenge Accepted" initiative to remind parents (and show new ones) that "Hot Wheels are more than just a toy - they're a tool that helps kids develop life skills." Already knowing that STEM (Science, Technology, Engineering, Math) is at play in the world of Hot Wheels, Challenge Accepted breaks down how skills and traits like problem solving, creativity, sportsmanship and confidence can get a boost from those famous 1:64-scale diecast cars. Check out the new commercial below to see what happens when a mother and son take off for some action in a real-life Redline...
Microsoft Education Workshop's STEM Saturdays are part of a Microsoft initiative to host a range of free hands-on educational programs through the Microsoft Store. Today it was revealed that Mattel's iconic Hot Wheels brand will be a part of the program, with Hot Wheels getting "hacked" as participants get to learn about forces in motion. The program begins September 9, 2017, and runs every Saturday through the end of the month.
For the past few years, Mattel has been doing some very creative things with their license to make Hot Wheels vehicles that are inspired or based upon the characters, locations and machinery of a galaxy far, far away. While their Starships line makes diecast scale models of the actual ships of Star Wars, their Carships and Character Cars bend the rules quite a bit. For us, the character cars have been the big hit - so popular that I eventually added a running checklist to this very website, a page that has become increasingly popular. Now, with the Force Friday II debut of merchandise centered around Star Wars: The Last Jedi, the Hot Wheels design team has cranked things up and raised the suspension for something new - Hot Wheels Star Wars All-Terrain Character Cars.