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As we speed toward the holiday season, Mattel's Hot Wheels division is on fire. With loads of new product offerings hitting stores, the team at Mattel has revved-up their new "Challenge Accepted" initiative to remind parents (and show new ones) that "Hot Wheels are more than just a toy - they're a tool that helps kids develop life skills." Already knowing that STEM (Science, Technology, Engineering, Math) is at play in the world of Hot Wheels, Challenge Accepted breaks down how skills and traits like problem solving, creativity, sportsmanship and confidence can get a boost from those famous 1:64-scale diecast cars. Check out the new commercial below to see what happens when a mother and son take off for some action in a real-life Redline...

Published in Rock Father Rides

Microsoft Education Workshop's STEM Saturdays are part of a Microsoft initiative to host a range of free hands-on educational programs through the Microsoft Store. Today it was revealed that Mattel's iconic Hot Wheels brand will be a part of the program, with Hot Wheels getting "hacked" as participants get to learn about forces in motion. The program begins September 9, 2017, and runs every Saturday through the end of the month.  

Published in Rock Father Rides

For the past few years, Mattel has been doing some very creative things with their license to make Hot Wheels vehicles that are inspired or based upon the characters, locations and machinery of a galaxy far, far away. While their Starships line makes diecast scale models of the actual ships of Star Wars, their Carships and Character Cars bend the rules quite a bit. For us, the character cars have been the big hit - so popular that I eventually added a running checklist to this very website, a page that has become increasingly popular. Now, with the Force Friday II debut of merchandise centered around Star Wars: The Last Jedi, the Hot Wheels design team has cranked things up and raised the suspension for something new - Hot Wheels Star Wars All-Terrain Character Cars.

Published in Rock Father Rides

The Hot Wheels Car & Track Play Table from The Step2 Company has been a favorite here at Rock Father HQ for awhile now, a staple of daily play that we've recommended to many friends and family members over the past year. So what did they do for a sequel? Created by Step2 under license from Mattel, the new Hot Wheels Road Rally Raceway is a new way to play Hot Wheels in a space-saving design, that features zig-zagging molded track, and the ability to connect additional orange track to the table to extend the racing fun. Check this out...

Published in Rock Father Rides

When it comes to the rides of a galaxy far, far away, you'd be hard-pressed to find a more legendary vehicle than the ship that made the Kessel Run in less than 12 parsecs. Indeed, the Millennium Falcon is the most famous example of the Corellian Engineering Company's YT-1300 Light Freighters - albeit a heavily-modified ship that managed to consistently defy the odds under Captain Han Solo and his Wookiee companion, Chewbacca, along with Lando Calrissian and most recently, Rey. To celebrate the legacy of this ship during the 40th Anniversary of Star Wars, the folks at Mattel have issued the Hot Wheels Collectors Millennium Falcon Special Edition - a highly detailed Metal/Metal fully-diecast version of the ship as it appeared in 2015's Star Wars: The Force Awakens.

Published in Rock Father Rides

There's some mischief afoot over at Super Impulse. While numerous super villains have tried and failed repeatedly to craft a "Shrink Ray" as part of their nefarious plans, someone over at Super Impulse has created one, and yes - it works. I first featured their line of World's Smallest toys here on the site as part of my annual Holiday Wish Guide in 2016, but apparently the evil geniuses weren't satisfied at simply shrinking the likes of Fisher-Price classics, Rubik's Cubes and Polaroid Instamatic Cameras. Nope, now they've managed to shrink Hasbro's G.I. Joe (the 60's style 12" "Man of Action") and Mattel's Hot Wheels. Now these classics are small enough to be toys for your toys. They were so proud of their shrinking technology that they had to send me one of each just to brag about how awesome they are. I dig it.

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