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This Santa HQ feature is brought to you by HGTV & Macerich Shopping Centers in collaboration with The Rock Father™

Following an inaugural season that brought magic to families from coast-to-coast, HGTV presents Santa HQ again this year! Back for 2018 at The Fashion Outlets of Chicago and a total of 15 Macerich Shopping Centers nationwide, a new tradition continues as an all-new experience aimed at bringing holiday magic to kids and grownups alike with some flourishes that have been upgraded and expanded for the social media age. Santa HQ welcomes families for the traditional photo with Santa (online reservations available, but not required), upping the game with the Elf Academy in which kids can experience the latest in Elf fashion; take an Elfie Selfie; of check out the latest in Elf-Ray Vision - an AR experience in which families can see just what the Elves are up to. Of course, Santa HQ still serves-up an incredible light show with over 10,000 individual lights synchronized to the "Carol of the Bells."

This Santa HQ feature is brought to you by Macerich Shopping Centers & HGTV in collaboration with The Rock Father™

The holiday season brings with it a host of magical experiences and opportunities to make family memories that will last a lifetime. At the pinnacle comes the annual visit with Santa Claus, and this year the folks at HGTV and Macerich Shopping Centers have teamed-up for an all-new experience aimed at bringing holiday magic to kids and grownups alike with some flourishes that have been upgraded for the social media age. HGTV presents Santa HQ - open now at 15 different locations, including the Fashion Outlets of Chicago in Rosemont, Illinois - not far from Rock Father™ HQ! My wife and I recently took The Rock Daughters™ to visit Santa HQ first-hand, and you're going to want to schedule a visit, too!