Thursday, December 13 2018 21:19

Doing Good: MGA Entertainment & Toys for Tots Team-up to Provide Gifts for Kids Affected by California Fires

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As we roll toward the end of an unusually challenging year for many, there's some bright spots to be seen, one of which is shining in California tonight. MGA Entertainment and the Marine Toys for Tots program have been working together in order to brighten the holidays for some of the many children whose families were affected by the devastating wildfires that ravaged parts of both Northern and Southern California last month. The team at MGA will be providing more than $5M in new toys that are expected to bring joy to an estimated 300,000 kids in California and in other parts of the country where disaster has struck.

“We design toys to bring smiles to the faces of children around the world,” said Isaac Larian, CEO, founder and chairman for MGA Entertainment.  “There has been so much devastation in the past month that we want as many kids as possible who have been impacted by these horrific experiences to enjoy the holiday season with their friends and family.”

The Marine Toys for Tots program has been hit hard this year, losing a major corporate sponsor in Toys "R" Us. Despite the setback, other players have stepped up to make some good things happen, and MGA Entertainment is the latest to join in.

"We are very pleased to welcome MGA Entertainment as a national corporate sponsor of the 2018 Marine Toys for Tots Campaign," said retired Marine Colonel Ted Silvester, vice president of the Marine Toys for Tots Foundation.  "Their community service goals certainly align with those the Marine Corps has promoted for over70 years through our Toys for Tots Program."  Silvester concluded, "With their generous support we will be able to fulfill the Christmas holiday dreams of many thousands of less fortunate children who otherwise might be forgotten."

Toys for TotsHoliday giving is a large part of what I do as "The Rock Father" through my hyper-local #RockFatherSanta program, and as Christmas draws closer, I heartily encourage everyone to give what they can. Look for local Toys for Tots drop-off locations or other community programs where donations will be accepted.

Created in 1947 and expanded nationwide in 1948, the U.S. Marine Corps Reserve Toys for Tots Program is an official activity of the U.S. Marine Corps and the Marine Corps’ premiere community action program. From 1947-2017, U.S. Marines distributed 548 million toys to over 251 million less fortunate children. Today, Toys for Tots is the nation’s flagship Christmas charitable cause with local Toys for Tots campaigns conducted from October through December each year in over 800 communities throughout the nation.

Visit www.toysfortots.org for more.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

Learn more here

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