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THE ROCK FATHER: THE POP CULTURE MAGAZINE FOR FAMILIES THAT ROCK.

WWE's Komen Kick-Off, and TODAY comes to Monday Night Raw #CourageConquerCure

WWE"Breast cancer is not just an issue that affects women, it affects families," explained WWE Chief Brand Officer Stephanie McMahon as we met up in Chicago once more this past Monday to celebrate the launch of WWE's third annual partnership with Susan G. Komen in an effort to raise funds and awareness to smackdown the terrible disease that touches millions of families each year. "My mother-in-law is a breast cancer survivor," she continued, elaborating on how cancer is an issue with a very personal connection to her family, and one very concerning since she and husband Paul Levesque (Triple H) are raising three daughters of their own. As National Breast Cancer Awareness Month continues, WWE has "gone pink," and on the October 6 installment of Monday Night Raw on USA, there will be a few special guests...

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3rd Annual Partnership Between WWE and SUSAN G. KOMEN Begins Tonight in Chicago... #CourageConquerCure

WWEBeginning tonight in Chicago on MONDAY NIGHT RAW (for which we will be in attendance), WWE and SUSAN G. KOMEN will expand their partnership for their third annual breast cancer awareness campaign.

WWE Superstars and Divas will be wearing co-branded Susan G. Komen and WWE apparel as all WWE platforms go pink for the "Courage Conquer Cure" campaign, which will continue through National Breast Cancer Awareness Month this October.

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WWE: Stephanie McMahon takes the ALS Ice Bucket Challenge #SmackDownALS #StrikeOutALS

WWEHaving now taken the ALS Ice Bucket Challenge and having made a donation to the cause myself, I'm not sure how many more videos I can post about it... but since her husband Triple H already stepped up, it's only appropriate to share the challenge video from WWE Chief Brand Officer Stephanie McMahon. Shot last night after her victorious match against Brie Bella at WWE SummerSlam in Los Angeles, Stephanie took on a full garbage can of ice to answer the challenge of Maria Menounos in an effort to raise funds and awareness for The ALS Association in their efforts to combat Amyotrophic Lateral Sclerosis (ALS) aka "Lou Gerhig's disease."

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The Rock Father takes the ALS Ice Bucket Challenge to #SmackDownALS #StrikeOutALS #IceBucketChallenge

Earlier this week, right after posting a video showing WWE COO Triple H participating in the "Ice Bucket Challenge," I told my wife - "It's coming. Someone will challenge me to do this." What I didn't expect is that it would be her sister - my sister-in-law, throwing down the challenge... a challenge that arrived this afternoon. To do this proper and help to raise funds and awareness for The ALS Association in their efforts to combat Amyotrophic Lateral Sclerosis (ALS) aka "Lou Gerhig's disease," I promptly ran over to Home Depot to grab a 5 gallon bucket, but also hit the ALSA website to make a cash donation - something I encourage you to do as well. I'll show you mine... but will you show me yours?

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WWE: Triple H Takes the ALS Ice Bucket Challenge... #IceBucketChallenge #StrikeOutALS

WWE DadsPittsburgh Steelers quarterback Ben Roethlisberger recently challenged WWE COO Triple H to take the Ice Bucket Challenge to help raise funds and awareness for the ALS Association in their efforts to combat Amyotrophic Lateral Sclerosis (ALS) aka "Lou Gerhig's disease." This morning, right in front of Los Angeles' Staples Center - the battleground for this Sunday's WWE SummerSlam, Triple H answered the challenge and threw down a few of his own. Take a look...

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Giveaway: Celebrate National Lemonade Day by Helping RED ROBIN Support ALEX'S LEMONADE STAND...

Support Alex's Lemonade StandOn Wednesday, August 20, RED ROBIN will celebrate National Lemonade Day by helping to give back in support of ALEX'S LEMONADE STAND (ALSF) in their efforts to raise awareness to finding cures for all childhood cancers. Friends of THE ROCK FATHER are encouraged to stop by their local participating Red Robin restaurant on the 20th, where the Red Robin crew will host lemonade stands to serve Freckled Lemonade samples to guests and collect donations to support ALSF. Those who donate $5 or more will be given a yellow bracelet as a token of appreciation. Now, to help get the word out, Red Robin has team-up with THE ROCK FATHER for a giveaway, where you'll get a chance to score a $25 Red Robin Gift Card for helping us spread the word about Alex's Lemonade Stand!

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RIFF ROCKIT to Release IF I COULD FLY on July 29, with Proceeds to Benefit Blood Cancer Research

It's a weird thing when a press release or an album announcement arrives in my inbox, and I read it only to find a quote from myself. It's also an exciting, and sometimes flattering thing, and such is the case with the new album from RIFF ROCKIT, whose latest album announcement was quite unexpectedly led-off by your truly. That said, I'm just sharing what landed in the news department below!

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Want Mario Batali to make you the #BestMealEver? Bono does, and you could help #86AIDS

Chef Mario Batali is leading the charge to #86AIDS this month, marking 33 years since the deadly disease was discovered. As part of (RED)'s EAT (RED). DRINK (RED). SAVE LIVES campaign, Chef Mario Batali and Omaze.com are offering one lucky foodie the chance to see their culinary dreams come true - and making the contest truly sweet is that each ticket entry helps fight AIDS and save lives.  Each $10 entry ticket helps provide HIV+ pregnant women access to the lifesaving medication they heed to ensure that their children are born HIV free. Check out Mario's pitch below - and then hear what U2's Bono has added to the mix...

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RIFF ROCKIT to release first Spanish-Language album, LUZ VERDE VAMOS! to benefit Cancer Research...

It was just over two years ago already that I reviewed the self-titled debut from RIFF ROCKIT, the multimedia, kindie alter-ego of Evan Michael. In that time, the project has grown, and now it's time for Michael (a leukemia survivor) to give back, with the release of his first Spanish-Language album, LUZ VERDE VAMOS! All proceeds from the sale of this new record (out June 17) will benefit the blood cancer research efforts of BE THE MATCH.

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