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THE ROCK FATHER: THE POP CULTURE MAGAZINE FOR FAMILIES THAT ROCK.

Hot Wheels' SDCC Knight Rider Exclusive turbo boosts into Mattel Toy Store...

Earlier this year, I highlighted The Mattel Toy Store of Wilmot, Wisconsin in a "Rock Father Adventure" blog here on the site. It's been a few months since we've made the trip, but on Friday we went back - lured in by a phone call received here at HQ about a shipment of KNIGHT RIDER Hot Wheels they'd received. While I'm still on the hunt for their basic $1 Knight Industries 2000, what the folks at The Mattel Toy Store received was something a little more special: The Special Edition K.I.T.T. that was previously offered as a San Diego Comic-Con Exclusive this past July.

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Rock Father Adventure: The Mattel Toy Store - Wilmot, WI

This past Friday, the little one and I took a little road trip to Wilmot, Wisconsin. About 30 minutes from Rock Father HQ in Illinois, Wilmot is home to more than a 'Mountain,' but also a warehouse for AMERICAN GIRL, and THE MATTEL TOY STORE. I'd found the latter by accident last year while heading up to Twin Lakes for a rock show. After coming back home, I hit Google to find out just what exactly I'd seen out there on that dark, Fall night. While turning a corner, I spotted a plain white sign that read 'The Mattel Toy Store.' Sure enough, the toy maker operates their own chain of stand-alone stores in special locations around the country. A few months ago, we made the trip for the first time. On Friday, we went back.

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