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THE ROCK FATHER Magazine

Rock & Roll Santa: How I Used Black Friday for Good in an OnStar 4G LTE-Equipped Chevrolet "Sleigh"

Note: An earlier version of this story originally appeared on General Motors' Fastlane site.

For centuries, the Legend of Santa Claus has evolved. From Saint Nicholas to Kris Kringle, Father Christmas to simply, Santa - this mysterious giver has taken many forms, appearing throughout the world under countless names to delight and inspire families by doing for others each and every holiday season.

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Hot Wheels' SDCC Knight Rider Exclusive turbo boosts into Mattel Toy Store...

Earlier this year, I highlighted The Mattel Toy Store of Wilmot, Wisconsin in a "Rock Father Adventure" blog here on the site. It's been a few months since we've made the trip, but on Friday we went back - lured in by a phone call received here at HQ about a shipment of KNIGHT RIDER Hot Wheels they'd received. While I'm still on the hunt for their basic $1 Knight Industries 2000, what the folks at The Mattel Toy Store received was something a little more special: The Special Edition K.I.T.T. that was previously offered as a San Diego Comic-Con Exclusive this past July.

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Rock Father Adventure: The Mattel Toy Store - Wilmot, WI

This past Friday, the little one and I took a little road trip to Wilmot, Wisconsin. About 30 minutes from Rock Father HQ in Illinois, Wilmot is home to more than a 'Mountain,' but also a warehouse for AMERICAN GIRL, and THE MATTEL TOY STORE. I'd found the latter by accident last year while heading up to Twin Lakes for a rock show. After coming back home, I hit Google to find out just what exactly I'd seen out there on that dark, Fall night. While turning a corner, I spotted a plain white sign that read 'The Mattel Toy Store.' Sure enough, the toy maker operates their own chain of stand-alone stores in special locations around the country. A few months ago, we made the trip for the first time. On Friday, we went back.

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