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This week, news hit the wires that General Mills has launched a search for talent in hopes of bringing their famed "Monster Cereals" characters to life on-screen. The cereals have been a breakfast staple for decades, and as the new "Work With the Monsters" website points out, they've been on the fringes of Hollywood since the 60s - but they've never had a big break of their own. Recent years have seen the Monsters enter the toy departments through licensing agreements with Mattel's Hot Wheels brand, Funko, and even Big G Creative for this year's excellent Monster Crunch Game. Now it's finally time to take things to the next level, and that means that I need to remind the folks at General Mills about something: I have the winning pitch. In fact, back in 2015, General Mills' Kevin Hunt invited me to call in and record a bit for the Monster Cereals episode of the A Taste of General Mills Podcast, and in this 2012 article I first mentioned publicly that I'd been sitting on a treatment for a General Mills Monsters movie - one that could easily be adapted into a binge-worthy television series.

Published in Food and Drink

It's that time of year again... where the General Mills Monsters emerge from their crypt and start to haunt the cereal aisles once more. As in recent years (with the exception of 2013), Yummy Mummy and Fruit Brute are being left behind on the grocery end of things, but they are joining Franken Berry, Boo Berry and Count Chocula somewhere else... the toy department of your local Target (an affiliate) store! Thanks to Big G Creative (oddly enough, no relation to General Mills' Big G cereals), the whole crew is present for Monster Crunch! The Breakfast Battle Game, officially launching on August 26th.

Each year around this same time, some old friends emerge from their crypt, ready to haunt the breakfast table once more...

The General Mills Monster Cereals have been a staple of Halloween season breakfast for over four decades, and I've been a fan for nearly as long. Funny enough, I have yet to see them "in the wild" this season, but I know that Franken Berry, Boo Berry and Count Chocula are out there, and when I do finally come across a glorious display of their demonic deliciousness, I will likely drop to my knees in respect (as I always do) as their boxes reflect an imaginary glow akin to the mysterious briefcase in PULP FICTION. Despite my lack of finding fresh stock at retail thus far, the folks at General Mills had a special package dropped off here at Rock Father HQ - a "Monsters Across America" mystery box, you could say. Being that 2016 is an election year, the trio of monsters (sadly their lesser-known counterparts, Yummy Mummy and Frute Brute are AWOL again) are running for office - and they truly want your vote, but their position is that of America's Favorite Cereal Monster.  Earlier today, Finley and I jumped on Facebook Live to do an unboxing of the package, and now an edited version can be viewed below...

Published in Food and Drink
This Monster Cereals adventure has been compensated by Collective Bias, Inc. and its advertiser. All opinions are that of The Rock Father (James Zahn), who writes about Monster Cereals every year, regardless of whether he gets paid to or not! #SpooktacularSnacks #CollectiveBias #Ad
General Mills Monster Cereals

When it comes to deliciously-demonic munchies and sinfully-sweet snacks, there's no better time of year than Fall to get my supernatural groove on. I'm a huge fan of General Mills' Monster Cereals - so much that I've written about them every Halloween for nearly a decade, with at least six posts appearing right here on THE ROCK FATHER Magazine. When Count Chocula®, Boo Berry® and Franken Berry® emerge from their Crypt, it's cause for celebration - a true throwback to my own childhood growing up in the late 70s/early 80s! The difference is that now I'm enjoying them with a family of my own, and my love of these cereals goes beyond breakfast. They can be used as fun snacks, and sometimes it's totally acceptable to play with your food... or just the box it came in.

Published in Food and Drink

Since at least 2008, I've been writing about the General Mills Monster Cereals every Fall, and since 2011 or so, I've done so right here on THE ROCK FATHER. Last year, General Mills finally caved in and took my advice, not only issuing COUNT CHOCULA, FRANKEN BERRY and BOO BERRY in Retro boxes exclusive to TARGET stores (I have a set of empty boxes here in my office), but they also brought FRUTE BRUTE and YUMMY MUMMY back from the dead. For 2014, the news comes a bit earlier than usual (this post's been on my "to-do list" since last week), but the General Mills Monsters are back - bringing back the core trio, but sadly the Mummy and the Brute are staying in the Crypt again this year. This year's exciting news is that General Mills has finally dumped the embarrassing CGI depictions of the characters that have been featured on the mass-market boxes for a few years, instead bringing forth new versions crafted by the skilled team at DC Comics. Let's take a look...

Published in Food and Drink

My love for the General Mills Monster Cereals is well-documented. This year, I may have even taken credit for their return to retro-style packaging at Target (I didn't, but I have requested this each Fall since 2008, and in 2013 it actually happened), and while it's been a joy to introduce my children to Daddy's love of COUNT CHOCULA, BOO BERRY, FRANKEN BERRY, FRUTE BRUTE, and FRUITY YUMMY MUMMY, this year I went beyond simply eating the cereal dry. Having not had a glass of milk since 1989, I returned to eating cereal proper with Silk Pure Almond Original Almondmilk... and the kids and I turned our Monster Cereals into some tasty treats - one of which is a quick-and-easy snack to make for your Halloween parties this week: General Mills' Monster Cereal Munch! 

Published in Food and Drink
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