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THE ROCK FATHER: THE POP CULTURE MAGAZINE FOR FAMILIES THAT ROCK.

Addie becomes an official MATCHBOX Hero-in-Training...

A little more than a month ago, I blogged about the 60th Anniversary of MATCHBOX, and the fantastic promotional campaign that Mattel (NASDAQ: MAT) put together to celebrate the occasion. One big element of the anniversary is the MATCHBOX Heroes Wanted promotion, a sweepstakes with weekly prizes that will be capped-off with a $60,000 College Scholarship to be awarded to one winner. As noted in my initial post, I entered my car-obsessed daughter, Adalyn in the contest... and now she's become one of the weekly winners - an official "MATCHBOX Hero-in-training!"

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Giveaway: MATCHBOX 60th Anniversary Routemaster Bus (Chase Edition)

Earlier this month, I posted a blog regarding the MATCHBOX 60th Anniversary Celebration that Mattel is currently promoting (read it here). One thing I didn't mention in that piece was that for the first time ever... MATCHBOX has issued a "chase" vehicle - a variation produced in limited numbers and randomly distributed - similar to what the MATCHBOX cousins at HOT WHEELS do with their "Treasure Hunts." While the 60th Anniversary Commemorative Edition Line of MATCHBOX is said to include 24 Vehicles, there is actually a 25th - the unnumbered Routemaster Bus in Red Chrome, with special artwork.

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The Rock Father guest blogs at Time To Play Magazine...

As The Rock Father continues to grow, I've been getting a few opportunities to contribute some virtual ink on some other fine sites around the 'net. This week, I've got a guest blog up in The Play Forum over at Time to Play Magazine. A leading destination for toy reviews and other fun stuff for Children, New York-based Time to Play invited me to join the ranks of their guest bloggers, and I was quite excited to do so.

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Rock Father Adventure: The Mattel Toy Store - Wilmot, WI

This past Friday, the little one and I took a little road trip to Wilmot, Wisconsin. About 30 minutes from Rock Father HQ in Illinois, Wilmot is home to more than a 'Mountain,' but also a warehouse for AMERICAN GIRL, and THE MATTEL TOY STORE. I'd found the latter by accident last year while heading up to Twin Lakes for a rock show. After coming back home, I hit Google to find out just what exactly I'd seen out there on that dark, Fall night. While turning a corner, I spotted a plain white sign that read 'The Mattel Toy Store.' Sure enough, the toy maker operates their own chain of stand-alone stores in special locations around the country. A few months ago, we made the trip for the first time. On Friday, we went back.

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Deal: 20% Off EVERYTHING today at the Mattel Shop!

The folks at Mattel Shop, the official online destination for purchasing Mattel Toys direct from the source, just send The Rock Father™ details on a special sale that is taking place right now. Hit this link to visit Mattel Shop, then enter code SURPRISE at check-out. You'll save 20% Off EVERYTHING, including Barbie, Hot Wheels, DC Universe, Matchbox, Disney Princesses... you name it. But, you have to act fast - this Shopping Deal for Parents runs through the end of 4/27 and then it's done.

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Vintage: MATCHBOX Super Spin Car Wash

It's funny how one thing leads to another, but as I was putting together some toys for my daughter during Christmas, I started to recall some stuff that I had as a kid that I hadn't really thought of in years. Case in point, the MATCHBOX Super Spin Car Wash. This thing was released many times from around 1982 onward, and I'm pretty sure that the version pictured here is the one I had in the mid 1980s. From what I can find online, it appears that the Super Spin Car Wash made it into the mid 90s. albeit with some different stickers and colors here and there. Because I've decided to feature this, I think it's time to start a ''Stuff I Had When I Was a Kid'' tag here on The Rock Father™.

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