I'd never really considered the fact that most LEGO products were geared towards boys, probably because we're in DUPLO mode here at The Rock Father™ house. Thinking back to my own childhood, my sister and I both played with LEGOs, so my thoughts were always that children of boths sexes loved to build things. Sadly, that hasn't really been the train of thought in the retail sector, and the folks at LEGO are trying to change that with the releases of LEGO Friends, which hit Europe last week, and hit stores here in the U.S. yesterday.

Published in James' Journal