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THE ROCK FATHER: THE POP CULTURE MAGAZINE FOR FAMILIES THAT ROCK.

Rock Father Adventure: The Mattel Toy Store - Wilmot, WI

This past Friday, the little one and I took a little road trip to Wilmot, Wisconsin. About 30 minutes from Rock Father HQ in Illinois, Wilmot is home to more than a 'Mountain,' but also a warehouse for AMERICAN GIRL, and THE MATTEL TOY STORE. I'd found the latter by accident last year while heading up to Twin Lakes for a rock show. After coming back home, I hit Google to find out just what exactly I'd seen out there on that dark, Fall night. While turning a corner, I spotted a plain white sign that read 'The Mattel Toy Store.' Sure enough, the toy maker operates their own chain of stand-alone stores in special locations around the country. A few months ago, we made the trip for the first time. On Friday, we went back.

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JEWEL - THE MERRY GOES 'ROUND (Album Review)

Released last year through Fisher-Price Music, THE MERRY GOES 'ROUND is the second full-length set of kids music from singer/songwriter JEWEL. Touted as an album ''fondly made to be enjoyed by adults and children alike,'' Jewel offers up a 16-track assortment of original songs and old favorites that find the songstress expanding upon her signature folk-pop stylings with a heavy dash of Southern flavor.

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Fisher-Price Little People Zoo Talkers Animal Sounds Zoo (Toy Review)

Fisher-Price is already a popular name here in The Rock Father™ house, so when the UPS man showed up here late one evening last week with a brown box bearing the F-P name, I'm pretty sure that the little one knew immediately that it was for her. Before she even knew what was inside, she was giving the box a hug, so that was a pretty good indicator. What was inside was the new Fisher-Price Little People Zoo Talkers Animal Sounds Zoo.

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