Target has officially launched ShareTheForce.com, a multi-platform initiative in partnership with Lucasfilm in which fans' STAR WARS memories will be archived at Lucasfilm for the very first time. As part of it, there's a series of online spots that celebrate nearly 40 years of STAR WARS memories that are being passed through generations. I'm in one of those spots... as a child. Back in May, a producer from Deutsch LA (read more about their project in this Ad Age article from this morning) contacted me through the site after finding my favorite picture from my STAR WARS childhood posted online (left) - my birthday in 1980 when I opened the Kenner STAR WARS Cantina Adventure Playset. They asked me if I had more, and indeed I did. I shared with them some Super 8mm footage of that same day - along with my opening THE EMPIRE STRIKES BACK AT-AT on Christmas morning of 1983, some additional playtime clips, and footage of my girls opening some appropriately Target-exclusive STAR WARS REBELS toys last Christmas. After digging up those original reels from way back when and shipping them to Los Angeles, the Cantina and AT-AT clips ended up in one of the Share the Force spots (you can see several of them here). Look for me around the 10, 13 & 15-second marks in the video below...
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