Back in December, the folks at Fiat UK scored a viral hit with THE MOTHERHOOD, a rap song dedicated to all the Moms (or "Mums") out there who "live large." It was only a matter of time before the Dads got some props, and last week Fiat UK hit The Rock Father with details on a new clip that was in the pipeline. Today, THE FATHERHOOD arrives - a four-minute ode to new Dads, presented in a throwback to 1980s New Romanticism complete with a Human League-esque melody... a Don Johnson-style MIAMI VICE jacket... floating dream sequences... and a Unicorn. Watch it below...
You know, a lot of parents don't like to hear this, but my 8-month-old has been sleeping through the night practically since the get-go. I've never had to cruise the neighborhood in hopes of quieting the munchkins like the Dad in the Fiat spot (though I have seen those pesky rollers in my rearview on occasion - but I'm 36 and have never gotten a ticket!). Actually, what might've helped this Dad out are those New Wave Lullabies I posted about a couple months back.
What do you think of THE FATHERHOOD? What do you think of the car? Personally, I kind of dig the Fiat 500L, but the 2014 editions won't arrive Stateside until this summer. I would probably look great in all-black (like my other cars).
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About James: A work-from-home Dad with a pair of daughters - a newborn and a three-year-old - James Zahn is The Rock Father™.
Recent 2012 projects for James have included direction and editing on music videos, lyric videos, and album trailers for FEAR FACTORY, DIRGE WITHIN, PRODUCT OF HATE, and others.
James and/or his work have been featured in/on CNN, NBC, G4, The Chicago Tribune, Blogcritics, Kik Axe Music, Fangoria, Starlog, The River Cities' Reader. Slowfish, Oil, and more.
Learn more here.
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