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THE ROCK FATHER: THE POP CULTURE MAGAZINE FOR FAMILIES THAT ROCK.

Back-to-School Giveaway: Celebrate the Series 7 Premiere of WORDGIRL on PBS KIDS!

PBS KIDS VIPOn Monday, August 4, PBS KIDS will debut the Season 7 Premiere of Scholastic Media's WORDGIRL with a week of five “brain-ier” than-ever episodes – each inviting kids to join WordGirl and her friends as they fight the “cheesy” tactics and dastardly tricks of local villain Dr. Two Brains, while learning new vocabulary words all along the way! To celebrate the new season, Scholastic, THE ROCK FATHER and PBS KIDS have teamed-up for a giveaway - perfect for Back-to-School - with a prize pack that includes a book, t-shirt, temporary tattoo and a messenger bag.

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Back-to-School: Crayola Store's Pre-BTS Blowout...

I don't post a ton of deals here on THE ROCK FATHER, but once in awhile something comes along that I have to share. Now through August 31st, the crew over at Crayola Store are offering 50% Off Sitewide. That means you can stock up on some of the best supplies available (provided you have your school's shopping list already), and while I know a lot of folks are doing a sorta Back-to-School pushback this year, worry not - those are the same people that break out the stock articles about "stores setting up Christmas too early" every year. It's not a new thing. I need to shop soon, myself. I'll have a kindergartener this year, and that's still an incredible thing to me.

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Back to School Preschool: PBS KIDS Brings ARTHUR, DANIEL TIGER, WORDGIRL and CAILLOU to Walmart...

PBS KIDS VIPCan you believe that Back-to-School Season is already here? In just about a month, I'll officially have a kindergartener, and that sorta weirds me out. Five years of parenting already? Alas, my friends at PBS Distribution have scored a coup, partnering with Walmart for their “BACK TO SCHOOL PRESCHOOL PROMOTION,” – designed to entertain children during the summer months when school’s out, but prep them for what lies ahead. Parents can find specially marked (and priced) educational, episodic DVDs from CAILLOU, WORDGIRL, ARTHUR and DANIEL TIGER, each covering the major learning categories taught throughout the academic year such as social skills, reading, math, and science. Here's what you can look for...

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Back to School: The First Days of Pre-K...

This week, Addie started Pre-K. It was our first official "Back-to-School" season, following her run in "Twos and Threes" and "Threes and Fours" programs last year. The summer "break" wasn't a huge deal since we'd kept her going in "Ducky Day Camp" in June and July, two mornings a week at the same place, with the same teachers, in the same classroom. After a month off, she returned, moving up to "Pre-K" and adding a day to her schedule. Three days a week, 2½ hours a day. It's probably a bigger deal for me than it is for her.

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Back to School: Lucy's Cookies (Allergy-Friendly, Gluten-Free, and Vegan, too)

Since Addie officially went "Back-to-School" today, this is probably the last food-related post I'll do for my inaugural BTS season. While we've been very fortunate to have a pair of healthy kids with no allergies thus far, studies show that 1 in 13 kids suffers from a food allergy. Because of this, we're always mindful of the snacks that are around when groups of kids are present. For parents looking for some special treats for special dietary needs, Lucy's might be exactly what you're after. Her Cookies and Brownies are All-Natural, Gluten-Free, Vegan, and Allergy-Friendly with no peanuts or tree nuts, milk or eggs. In addition, everything is crafted in a dedicated bakery.

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Back to School: Funley's Delicious Super Crackers & Wholly Granolly Clusters... Lunchbox Treats that Rock!

In doing my first-ever round of Back-to-School coverage this year on The Rock Father, I started running across some things that were new to me overall... some of which I wasn't even aware of until they showed up at my door. One example: Funley's Delicious. An assortment of SUPER CRACKERS and WHOLLY GRANOLLY CLUSTERS arrived here for review consideration, and to say that they were a hit is an understatement... they were gobbled up by kids and grownups alike, sending this Dad and some fellow parents on a hunt for more. 

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Back to School: An After-School Treat with RUBY's ROCKETS

While it's the unofficial end-of-summer this weekend and the temperatures are still reaching nearly 100 degrees here at Rock Father HQ, both of my girls - at 4 and 14 months - have been loving their icy treats. One new addition to our Ice Box Arsenal (Rock Father slang for "the freezer") has been RUBY'S ROCKETS Frozen Fruit & Vegetable Pops. Since summer is ending and Addie goes Back to School this week, I'm thinking that Ruby's Rockets are a perfect after-school treat, and here's why...

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Back to School Giveaway: Score a $25 RUUM American Kid's Wear Gift Card!

We really dig RUUM American Kid's Wear, and if you're not familiar with why... check out this post from earlier this month. In addition to offering rockin' fashions for kids, the folks at RUUM have some great deals, fun stores, and seem to really enjoy what they do. Having experienced RUUM a couple of times ourselves, I'm giving you a chance to check out RUUM and get some cool clothes for your little ones. RUUM American Kid's Wear and The Rock Father will get one lucky reader hooked-up with a $25 Gift Card good at one of their 23 stores (click here for locations) or online at RUUM.com!

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Back to School: Keeping Kids Healthy in the Last Days of Summer... #healthykids

With this being our first official "Back-to-School" season, keeping the little ones healthy and ready to rock is important. While my four-year-old will begin Pre-K this year, I'm not so much worried as I am concerned about the other kids she'll come into contact with - a motley crew (or Crüe?) bringing who-knows-what kind of germs into the school, and thus onto her, who will bring them back to Rock Father HQ and my 14-month-old. We've been very fortunate to have some really healthy kids, and in the roughly 49-months (that's 4 years, one month) since I became "The Rock Father," our oldest daughter has only been truly "sick" a couple of times... and we're not talking serious ailments of any kind. So how do we keep our little ones healthy? Is it common sense? Is it luck? Is it dark magic? I'm not entirely sure, but here's three simple tips on raising healthy kids during Back-to-School season, based on my non-scientific experience as a parent...

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Back to School: Rockin' Fashion from RUUM American Kid's Wear

It's funny how things work out sometimes. A few weeks back, we made a stop at Gurnee Mills to check out the first completed wing of their ongoing remodel. Among the new stores, I spotted one that caught my eye: RUUM American Kid's Wear. The store was fantastic, and only a few days old when we made our first visit. Colorful, and staffed by a friendly bunch, we ended up leaving with outfits for both of our girls (a treat from my Sister-in-Law). I was so immediately impressed that I actually started following RUUM's social networks before we were even done checking out. I tweeted a photo that I'd posted to Instagram - my daughter, Addie, trying on a cute little biker jacket. The folks from RUUM (pronounced "room," btw) noticed, and then asked if I'd like to go back there to explore their store in a more formal capacity as part of my Back-to-School Coverage here on The Rock Father. Mission accepted.

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